澳洲南澳代写essay:国际营销计划

2018-09-28 00:31

这份报告提出了一份包容性的国际营销计划，该计划是为英国旅游业中运营的伦敦船舶制定的。营销计划的主要目的是在其目标市场中提高对企业提供的产品和服务的认识。该计划还旨在促进历史合作伙伴博物馆船舶在全球游客市场。这些合作的博物馆船是伦敦船的成员。这个营销计划是制定一年的主要计划。市场营销计划定义的目标市场是那些对英国历史和传统保持浓厚兴趣，年龄在35岁到65岁之间的人。这个目标市场位于美国。该营销计划是在对英国旅游业进行调查后制定的。该行业一直受到经济低迷的影响，需要在英国政府的帮助下进行扩张。人们进一步认识到，微观和宏观行业环境有能力影响企业及其后续绩效。营销计划确定了营销策略和传播渠道的目标。该计划还确定了具有明确职责和时间段的实施计划。此外，还有人假定，应当对该计划进行持续监测，并根据业绩指标进行评估。提出该计划的关键因素是始终如一地监测和审查营销计划的业绩和预期结果，以便能够解决业绩问题。
澳洲南澳代写essay:国际营销计划
This report presents an inclusive international marketing plan which has been formulated for London’s Ships, operating in the tourism industry of the UK. The marketing plan primarily aims to generate awareness within its target market regarding the products and services offered by the enterprise. This plan also aims to promote the historic partner museum ships with in the global tourists’ market. These partner museum ships are members of London’s Ships. This marketing plan is the primary plan formulated for a period of one year. The target market that has been defined by the marketing plan is formed of those people who keep keen interest in the UK’s history and heritage and falls within the age bracket of 35 to 65. This target market lives in USA. The marketing plan has been designed upon carrying out an examination of the UK tourism industry. The industry has been influenced by the distressed economic condition and requires expansion with the help of the UK government. It has been further recognised that micro and macro industrial environment has the capability to impact the enterprise and its subsequent performance. The marketing plan identifies the objectives based upon which the marketing strategy and the communication channels have been proposed. This plan also ascertains the implementation plan with identified responsibilities and time period. Furthermore it has also been postulated that the plan should be persistently monitored and assessed against the performance indicators. The key factor based upon which the plan has been proposed is the consistent monitoring and reviewing of the performance and expected outcomes of the marketing plan so that performance issues can be addressed.